Houston runs deep in our blood — the Astros, the Texans, the Rockets, the Rodeo, and UH.
We represent our city with everything we’ve got.

Que Chido Houston was born for the men of Houston who wanted a sombrero that represents who they are.
Hats that are hand-painted in the colors of your favorite Houston teams, these aren’t just hats — they’re art that you wear.
The crowd will stop to look at the papazotes wearing these hats.

Every single hat is painted by hand by a young Mexican artisan.
When I first approached him, he quoted me a price that was way too low for the work he puts into each piece.
I pay him more — because his artisan work is outstanding.
When you buy a Que Chido Houston sombrero, you’re not buying something that came off an assembly line.
You’re paying for hours of skilled handwork by a young man in Mexico who pours himself into every brushstroke.
These sombreros are super padres — and so is he.

Right now we’re hitting pause. We need bigger sizes — because Houston men come in all sizes and we’re not launching until we get it right.
We’re heading back to Mexico to find craftsmen who can deliver that.

We’re almost there. It’s going to be bien chido.

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